Welcome to our world

Founded in 2000 by Michelle Luterman Alfonso, TOVA is inspired by world travels and life experiences to create fun, distinctive and jaw-dropping jewelry accentuated with bright colors and textured materials. TOVA the brand has grown considerably from its roots as a small, local boutique in Montreal, becoming an international line of sought-after fashion jewelry. All TOVA jewelry is proudly made in Canada and features unexpected combinations of colors and materials, including only Swarovski crystals, semi-precious stones, enameling, painting & plating of base metals giving Michelle’s designs a surprising and playful edge.