Founded in 2000 by Michelle Luterman Alfonso, TOVA is inspired by world travels and life experiences to create fun, distinctive and jaw-dropping jewelry. 

All TOVA jewelry is proudly made in Canada and features unexpected combinations of colors and materials, including exclusively Swarovski crystals, semi-precious stones, hand crafted enameling, painting & plating of various base metals giving Michelle’s designs a surprising and playful edge suitable for all ages and occasions.

TOVA the brand has grown considerably from its roots as a small, local boutique in Montreal, becoming an international line of sought-after fashion jewelry.